Background of our landscape
If the media industry is highly competitive, online media is even more. As with any reading it is important to draw the reader in the first paragraphs. We believe that if you cannot capture a reader with the first few lines, s/he would quickly lose interest and look for the next exciting thing. So our endeavour would be to provide compelling openers and in-depth knowledge of the subject matter. This way we hope to capture our audience and make them loyal.
YBS Media opinions
Most readers log into the Net just to browse until something catches their interest. YBS Media article titles would endeavour to be attention-grabbing, importantly, YBS Media articles will not shy away from provocative topics unless they are tabloid-fodder and facts have not yet been confirmed. We will always seek to excel and are determined to offer the best opinions each time, every time.
On Competitor Analysis
It is also incumbent on us as a media house to read other publications as well; so that if we intend covering a ‘hot’ topic we try to come up with a fresh angle. There is nothing more boring than rehashing stories but with a different picture. Our desire, as YBS Media, is to change the picture of the story as well as the framing thereof. This will be our proposition to our readers and a way in which we intent to gain a competitive advantage.
Our Proposition to Contributors
It is easy to lose the writer’s angle while editing and for that reason we promise that we will send the website copy article to the writer before publishing, where material changes might have been made. What we request from writers is that they send their material to us at least two (2) days before the required publishing date so that we can get enough time to edit, proof-read and discuss changes. To contribute to the opinion landscape of South Africa and the world, send all contributions to email@example.com or firstname.lastname@example.org .
Online media is a fairly new concept in South Africa and we, as YBS Media, are extremely fortunate to catch this wave, we hope to use this opportunity for giving others a voice and help them shape the foundations of our young democracy.
Our ambitions remains big and we believe there are many benefits which could be realised by an unpublished writer or an advertisers/brand as we continue to soar. If you would prefer to talk to us directly, contact us on +27 76 5611 619 to discuss your requirements.
YBS Media looks forward to a healthy, long and rewarding working relationship with all parties concerned, now and in future.
YBS Editorial Team